OUR STORY
Nejoud Boodai, an entrepreneur, fashion designer, and food enthusiast,
first made her mark in the fashion world with a debut collection,
capturing the attention of top International designers. Her shows later
expanded globally, and she started designing uniforms for restaurant
staff for several high-end restaurants in Kuwait, bringing her fashion
sensibility into the hospitality world.
Venturing beyond fashion, Boodai expanded into perfumery with Joud,
the first perfume by an International Arab designer, drawing inspiration
from her grandmother's traditional scents. Her creativity extended to
the culinary world with Juju's Cupcakes, a beloved boutique bakery
known for its refined presentation and artistic detail. She later opened
a flower shop in Salhiya Mall, a space that reflected her love for
beauty in all its forms.
A deeply cultured woman, Boodai found inspiration in poetry, as well
as in the rich histories of world civilizations. Committed to giving
back, she participated in numerous charitable initiatives including
fashion shows supporting flood victims and terminally ill patients.
Nejoud Restaurant Management Company takes pride in being
the driving force behind the GCC's most distinguished food and
beverage concepts. The diverse portfolio spans both homegrown
and international brands, each built on a foundation of excellence,
consistency, and innovation.
Nejoud's involvement goes far beyond day-to-day operations as it
collaborated closely with the teams to shape brand identities, elevate
customer experiences, and maintain standards that meet the evolving
expectations of the market. Nejoud believe that exceptional concepts
are not only defined by the food they serve, but by the people who
bring them to life, the spaces they inhabit, and the stories they tell.
As Nejoud continues to grow, the commitment remains the same:
to deliver meaningful, memorable experiences across every touchpoint.
Nejoud Restaurant Management Company stands as a living tribute
to her vision, carrying her name and values into every new chapter.
